Why Giving a Crap is Good for Business
Simon Griffiths is the co-founder of Who Gives A Crap, the toilet paper company that’s changing the world, one roll at a time.
Driven by a passion to use business to give back, in 2010, Simon had the idea to start a toilet paper company that builds toilets in the developing world, and 2012, launched Who Gives A Crap with a crowdfunding campaign, agreeing to sit on a toilet on a live web-feed until he had pre-sold the first $50,000 of toilet rolls.
The multi award-winning launch attracted global media attention and generated over $1 million in PR value.
Since launching, Who Gives A Crap has doubled or tripled in size almost every year, primarily relying on word-of-mouth to fuel its growth, and has donated more than $10 million, proving that not only can you do good, while doing business, but that doing good is good for business.
Simon will take you on the journey from idea to start up, to successful large-scale company, sharing how he and his team took the business from strength to strength, without compromising on their purpose.
Key takeaways
How to turn passion into a profitable business
10 lessons learnt while building a thriving social enterprise
The power of word-of-mouth marketing
How you can create positive change in your own life and work
Who should attend
Those seeking inspiration and practical guidance on building a mission-driven business that succeeds both financially and socially
Anyone interested in unconventional and disruptive business models with real-world examples
People looking for insights on leveraging community and word-of-mouth marketing for organic growth
Those wanting to succeed in business, while doing good in the world
People looking to be inspired to be part of something bigger than themselves